Publisher of Britain’s left-wing Daily Mirror newspaper struck a £126.7 million deal to buy a series of titles including the right-wing Daily Express in a bid to stem a decline in advertising revenues and sales.
The papers were the biggest two in Britain after World War II but are both seeing big drops in circulation, according to the latest figures.
The Daily Mirror had a daily circulation of around 580,000 in December 2017, a drop of 18.84 percent since the same month in 2016, while the Daily Express fell to around 364,000 — a decline of 6.82 percent.
Speaking to BBC Radio, Simon Fox, Chief Executive of Trinity Mirror, said the deal would lead to cost savings as the titles could now pool their resources.
But he pledged that the daily express is not going to become left-wing and the mirror is not going to become right-wing
The group also owns the Sunday Express, Daily Star and Daily Star Sunday tabloids and three celebrity magazines, Ok!, New! and Star.