MTN Nigeria and Twinpine Network have introduced a mobile advertising solution.
The new platform seeks to assist brands and businesses reach over 60 million Nigerian consumers monthly with 75 million daily impressions.
Speaking on the new product, MTN’s Sharafadeen Mohammed said the company has the profile of 50 out of its 60 million subscribers regarding their gender, age bracket, religion, interests, data usage, smart devices, among other information.
The information, according to him, will be used for reach, target, performance, response and frequency while sending the mobile advertising messages
The data-driven mobile marketing has been designed to reach the right people with specific targets of age, social class and location, with an opportunity to customise languages based on region.
Mohammed said that customers intending to use the platform to reach their customers needed not to visit the MTN office as the self-service platform provided an opportunity for them to use the internet to pass their messages across, as well as make payments which would be received by customers within 24 hours.Please subscribe to our newsletter