Nigeria’s leading Information and Communications Technology (ICT) firm, MTN is projecting its brand into mobile marketing sector of the economy.
MTN is partnering with Twinpine, a Terragon Company with specialties in mobile marketing, to unveil the upgraded version of MTN Mobile Advertising.
The enhanced version of mobile advertising with self-service capability is a smart means of optimising advertising budget. It allows brands and businesses to reach their profiled target audiences with ease.
Launched at a stakeholders’ gathering at the weekend, MTN Mobile Ads is a complementary channel for advertising that makes integrated marketing communication plans more comprehensive and airtight.
The Chief Enterprise Business Officer, MTN Nigeria, Lynda Saint-Nwafor, spoke at the launch, said MTN as a brand aims to help its customers get the best of their business using the services that it is providing.
She explained that MTN Mobile Advertising involves a wide array of channels such as USSD, end-of-call notification, balance enquiry and recharge notification.
“MTN as a brand aims to help its customers get the best of their business using the services that we provide.
“We’re particularly proud of our Mobile Advertising as it offers much more than receiving an SMS on your phone.
“MTN Mobile Advertising involves a wide array of channels like USSD, End-of-Call Notification, Balance Enquiry and Recharge Notification.
“With MTN Mobile Advertising, you have clear reach, targeting real-time engagement, real-time audience, permission marketing, lasting conversations and a door to a world of opportunities.
“We believe our customers will get the best of the platform and will be just as impressed as we are,” she said.
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