Krispy Kreme Doughnut makes in-road into Nigeria

Krispy Kreme Doughnut Corporation has made an in-road into the Nigerian food and beverage market by offering consumers 16 different varieties of doughnuts, as well as Nigerian blended coffee.

The expansion of Krispy Kreme brand into Nigeria is implemented by Quality Foods Africa (QFA) under a development agreement that will bring 20 Krispy Kreme shops to Nigeria over a period of five years.

A non-Executive Director of Krispy Kreme, Alexander Trotter, explained that the investments in Nigeria is expected to bring dynamism to the country’s food sector through offerings that differentiate the brand from others.

“We are thrilled to be expanding into Nigeria, and we are looking at other cuisines over the next few years. Our expansion into Nigeria is informed by the potential in the domestic market and the need to do something rare”, Trotter added.

The firm’s Director, International Franchise Operations, Anson Markle said Krispy Kreme’s presence in Nigeria will make it the 34th country where the firm has established its presence

On raw materials sourcing, Markle explained that while the coffee is locally sourced, its materials for doughnuts were sourced internationally to retain the standards and recipe enjoyed across its stores.

QFA Marketing Manager, Busayo Awosiyan, said, “We are so proud to bring awesome doughnuts to the most vibrant city in Africa and Africa’s largest economy. We are really excited to spread the Joy of Krispy Kreme to all our fans at our Grand Opening last Saturday at Ikeja City Mall, when our Hot Light went on for the first time.”

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