Heineken launches new innovative bottle label

Heineken has unveiled a technological campaign in Nigeria to celebrate its presence in 192 countries.

During the campaign, Heineken will reward some lucky users with the chance to visit Amsterdam or three other European cities in an all-expense paid trip.

The campaign which began in mid-June is scheduled to end on august 31.

Senior Brand Manager, Obabiyi fagade, explained that Heineken will launch an innovative way to build excitement around the Heineken bottles with its limited edition bottle label.

Users, according to him, will be able to experience in every country specially curated videos about different countries with the Heineken footprint.

Heineken will award special points to consumers each time a country is unlocked, users who have watched the most videos and acquired a large number of points at the end of the week.

Such consumers, he said will win goody bags from Heineken and a chance to win an all-expense-paid trip to Amsterdam or three other European countries.

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