Google pulls down 3.2bn adverts in 2017

Global search engine giant, Google said it has pulled down 3.2 billion adverts that violated its advertising and publishers policies in 2017, in Nigeria and other part of the world.

Also, Google claimed it paid publishing partners in its Ads network $12.6 billion in the year under review.

According to the US technology company, it blocked 79 million adverts on its network for attempting to send people to malware-laden sites, and removed 400,000 of these unsafe sites last year.

It equally removed 66 million “trick-to-click” adverts as well as 48 million adverts that were attempting to get users to install unwanted software.

Jessica Stansfield, an official of Google speaking to selected journalists via video conferencing, said “After expanding our policy against dangerous and derogatory content in April 2017 to cover additional forms of discrimination and intolerance, we removed Google Ads from 8,700 pages that violated the expanded policy.”

She also disclosed that this year, the search engine company will be adding several new policies.

The new policies, according to Stansfield will address adverts in unregulated, overly complex, or speculative financial products like binary options, cryptocurrency, foreign exchange markets and contracts for difference (or CFDs).

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