Equity Assurance goes digital with new USSD mobile solution

Equity Assurance Plc., a member of Sunu Group, has announced the launch of its innovative mobile (USSD) insurance solution.

The Company Chairman, Abba Kyari Bukar, speaking at the launch in Lagos, said the product is a simple, first-of-its kind, self-service solution, which enables car owners to purchase authentic 3rd party auto insurance with the use of their mobile phones in less than five minutes.

Equity Mobile Insurance Solution, according to him, is designed to address existential challenges that have faced insurance customers in Nigeria over the past 100 years.

Kyari Bukar said the company was aware of the government’s drive towards achieving financial inclusion across the country hence the development of the product to further the objective.

He stressed that the product is available to everyone, regardless of their GSM network, type of phone or whether or not they have access to the internet.

The company Managing Director, Moruf Apampa, said the mobile (USSD) application also serves as a platform for customers’ engagement, claims payment and other after-purchase services.

“This mobile (USSD) application also serves as a platform for customer engagement, claims payment and other after-purchase services.

He said: “The company’s decision to develop this ground-breaking mobile insurance solution is aimed at ensuring excellent customer experience at all times for its existing and prospective customers at affordable cost. In addition, it guarantees customer convenience, easy and secure access, real-time interaction and speedy service.”


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