Dangote group has been adjudged the most-admired African brand by consumers.
It took the prize ahead of telecommunication giant, MTN according to the south Africa-Based brand leadership movement in collaboration with the Johannesburg Stock Exchange (JSE).
The Dangote brand came tops in the fresh ranking of 100 best brands in Africa organized in Johannesburg, South Africa.
The Brand Africa 100″ was established in 2010, in recognition of the growth of African Brands, which were beginning to challenge global brands in Africa or lead global brands in new categories such as telecommunications.
The brand Africa described Dangote group as “the number one African brand”
The brand Africa 100 ranking is based on a survey among consumers 18 years and older. It was conducted in 23 countries across Africa.
African brands rose slightly to account for 17 per cent of the top 100 brands in Africa, non-African brands retained their firm position in Africa with 83 percent share of the top 100 most admired brands in Africa.Please subscribe to our newsletter