Pay TV provider, StarTimes Nigeria said it has listed a Hausa language channel Arewa 24, on its platform, to grow the population of its Hausa subscribers.
Arewa 24 showcases entertainment, cultural and religious content televised in Hausa language and airs on channel 138 on StarTimes platform
The company’s Brand and Marketing Director, Qasim Elegbede, explained that the demand for more Hausa language channels among the StarTimes subscribers especially in the North rose significantly in the last year.
The Head of Commercial Operations for Arewa24, Celestine Umeibe, said the partnership between Arewa24 and StarTimes is a welcome development, as it will enable more Hausa speakers in the North and the rest of the country have access to a premium, locally relevant entertainment and lifestyle channel that reflects the diversity of the North and pride in culture.”
He added that “consumer brand advertisers and their agencies can now reach deeper into their target audiences by having Arewa24 now distributed across all packages on StarTimes platform.”
Last December, StarTimes announced the commencement of broadcast in Maiduguri, the Borno State capital in an aggressive expansion drive geared towards fulfilling its promise to deliver affordable entertainment to every Nigerian home.Please subscribe to our newsletter